Rodger Hobson

North Yorkshire

Target wheat yield: 12t/ha

After growing up on the family farm at Crockey Hill in Yorkshire, Rodger read Engineering Science at Oxford University. Throughout his early career he was based in London as a Strategic Management Consultant with corporate clients in sectors as diverse as Hotels and Leisure, Property and Airlines, before returning home to the farm business.


Rodger now has over 20 years of carrot growing and farming experience, and is the Chairman of the British Carrot Growers Association.


Now the UK’s largest grower of carrots for the processing market producing over 30,000 tonnes of carrots each year over 364 hectares, the farm also grows 1,620 hectares of cereals. This includes winter and spring wheat, spring barley, sugar beet, vining beans and OSR.


Rodger has never visited New Zealand but is very much looking forward to the whole experience, in particular the warm weather.